HiGrade is a mobile app that offers instant cannabis testing via machine-vision technologies. People use it when they want to know the quality or potency of bud, or to consult with HiGrade's expert agronomists about their grow operation.

People Problem

Users experience confusion when navigating the app, with poorly designed task flows and technical language slowing them down.

Business Goal

HiGrade wants to increase conversions of free users to paid subscribers.

Project

• Rewrite UI copy for the app's primary user journeys to optimize usability and retention
• Design a research-based style guide to be used when developing future assets

Scope

• Conducted a stakeholder interview
• Collected voice of customer data
• Collaborated on a style guide
• Managed content audit and rewrite of the paywall
• Prepared presentation for HiGrade executives
• Contributed feedback in team strategy sessions