Munchies is a customizable snack subscription box for health-conscious cannabis users, with products sourced from small businesses. Note: this is a fictional e-commerce business created for a UX certification course.
People Problem
Users need to set up an account, personalize their subscription, and better understand the unique value proposition behind the business.
Business Goal
Onboard users in an engaging way, minimizing dropoff and increasing conversions.
Project
Design screens for the primary user journey: an account setup flow for a new customer. Specifically, the flow includes an above-the-fold for the home screen and a multi-step quiz.
Competitor analysis
My role
UX writer and researcher
Challenges